Monday, March 7, 2011

Edward Oberon featured on GenXGlow.com: Lets you in on his WMC pre game

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Who even goes to Miami for business?

Not Just a Party...

For years, Winter Music Conference and Ultra Music Festival has been chance to let loose, and have a good time. We save up for plane tickets, gas, hotels—then when we actually get there, there's that ridiculous parking, obscene prices for entry at the hottest clubs, pool parties…oh and factor in the food part somewhere in there as well. We focus so much on the parties and the huge acts, we forget that there's another side to WMC—one that, bizarrely, isn't really talked about at all. For many, WMC is a trip made for business, not for pleasure.

Work it Out

It's hard to think of Miami as a work atmosphere, but for talented UK Drum And Bass DJ/Producer Edward Oberon, it is. The beach is his office; fellow DJ's are his co-workers; turntables are his desk. He offered some insight to what goes on behind the scenes at WMC—and being that it is his fourth year going to Miami, this man definitely knows what he's talking about.

Before his travel plans are even thought about, he is hard at work in the studio. So much as a year ahead of time, Oberon is producing tracks that are strictly for the conference. "When I'm making the tracks, I won't share them with anybody. That way, when I play them down in Miami, it makes it exclusive and the sets are special," he says.

Even when you make your plans to go down to the conference, there is a bit of uncertainty in whether or not you get to play multiple places, or anywhere at all. "Like someone will call you and ask you to play a show months in advance, but won't give you any details 'til the day before!" But that's the beauty of WMC, "You get to meet so many people and collaborate with them—it's really a marketing thing," says Oberon.

Larger record labels have been known to cover the costs of one or two nights at a hotel, but if you are not on one of those labels, then you are shelling out money from your own pockets. "It's an investment for sure," says Oberon, "although the profits you make in the following year, more than make up for the investment you made."

When you leave Miami, you don't just go empty handed. You leave with new contacts, new fans, new music, and more gigs. "The amount of work I accumulate there, is enough work to tide me over the next year until WMC comes around again." According to Oberon. It isn't just about awesome tans and hot chicks; it's a career move. And when you're in a pool this year, rockin' out to some nasty beats, remember the work put in months before hand to make sure you had a great time.

Check out Edward Oberon Every track on there is BRILLIANT!! My favorite is 'Uptown'!! His podcast here on GenXGlow is soon to come!

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